The author mindset is seductive for founders. You have a vision. You want to bring it into the world in a form that reflects exactly what you imagined. Every detail matters. Every choice is meaningful. The product, the company, the culture, all of it is in some deep sense an expression of what you see and believe. This mindset produces great creative work. In the startup context, it tends to produce products that are built for the founder’s vision rather than the customer’s needs, and companies that are harder to change than they should be because the founder is too…
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